Krista Reynolds

About Krista Reynolds

I’m a strategy and execution leader who bridges the gap between executive vision and day-to-day delivery. With 17+ years in financial services — including over a decade at Wells Fargo — I’ve led large-scale, cross-functional programs that transform strategic intent into measurable business results.I’m known for bringing clarity to complexity. I quickly connect the dots across products, operations, technology, and frontline teams to create cohesive strategies and actionable execution plans. Whether modernizing systems, evolving service and coverage models, or driving multiyear transformations, I deliver outcomes with precision, structure, and disciplined execution.Collaboration is at the core of how I lead. Colleagues describe me as a trusted partner who communicates clearly, anticipates challenges early, and aligns stakeholders at all levels. I build strong relationships, foster high-performing teams, and lead with empathy — ensuring people feel supported, valued, and motivated through change.With a foundation in marketing and communications, I bring a customer-first mindset to every initiative, keeping client needs and experience at the center of operational and strategic decisions. I thrive in environments where transformation is required, partnership is essential, and execution discipline creates the difference between planning and progress.I’m passionate about helping organizations translate strategy into action — building stronger connections between leadership, teams, and customers. I’m currently seeking opportunities to support regional or national banks through contract or consulting engagements focused on strategic implementation, operational excellence, and transformational delivery.

Experience

1. Program Manager

   First Citizens Bank

   Mar 2026 — Present

Education

• University of North Carolina at Wilmington

  Bachelor of Arts (BA)

• University of North Carolina at Wilmington

  Bachelor of Science (BS)

Skills

• Marketing
• Analytics
• Strategy
• Email Marketing
• Integrated Marketing
• Program Management
• Digital Marketing
• Marketing Strategy
• Advertising
• Direct Marketing
• Marketing Communications