Krista Souto
Marketing Director @CAI
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WORK HISTORY
Marketing Director @CAI
Allentown, PA, US
Lead new demand generation program driving 900+ registrations and 400+ attendees in 6 months to achieve impact of 18% revenue growth for the firm. Manage marketing event strategy during transition from live to virtual post-pandemic resulting in 151 SQLs, 24 opportunities, 5 new logos, and $3-5M in direct revenue. Manage team of 8 to deliver an omni-channel digital marketing strategy for the business including Social media, ABM, SEO, website enhancement, content development, market research, and sales enablement. Acted as interim CMO during transition period.
EDUCATION
Cabrini University
BA, Communications, Magna cum laude
Bishop Kenrick High School
Academic
ABOUT KRISTA SOUTO
Professionally, I am a global B2B marketer who specializes in marketing strategy, omni-channel marketing campaigns, demand generation, SEO, content and display ads. I have a unique combination of skills – hands on player-coach, campaign creator, content writer, creative thinker, segmentation specialist, branding advocate and sales enabler. I accept change and am adaptable in companies or departments that are going through growing pains. I am a cross-functional collaborator and communicator with the ability to see the big picture and identify synergies and opportunities across an organization. My specialty is aligning client-centric marketing campaigns and lead generation initiatives with an organization’s business strategy to drive revenue and exceed expectations. Colleagues, business partners and clients recognize me as a purposeful, motivating marketer with the energy and personality to draw individuals together to challenge and define today’s new marketing. I am a natural team leader and am recognized as a go-to person for B2B companies who want to identify strategic growth opportunities, using data to drive decisions. CORE COMPETENCIES • Go-to-Market Strategy & Execution for B2B Campaigns • Integrated Multi-Channel Marketing • Demand Generation • Content strategy and creation • Sales Enablement • Product marketing and messaging • Marketing data analytics, measurement, and optimization • Team Leadership I am the former President and currently serve on the Board Member of the Association of National Advertisers (ANA) Business Marketing, Philadelphia Chapter. We are dedicated to improving professional skills and networking for business-to-business professionals through hosted educational events, panel discussions, expert guest speakers and social and networking events. Being a part of this group keeps me current on the latest marketing trends and gives me the opportunity to mentor young marketing professionals.
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