Kristan Dolan

Experience

1. Director of Marketing

   Kent State University

   Aug 2011 — Present

   Develop strategy and implement marketing plan for Kent State Athletics− Work closely with senior management to plan yearly marketing strategy. − Attend local events and festivals to promote Kent State Athletics.− Research and develop advertising plan through various media outlets.− Coordinate all print, radio and in-game advertising outlets.− Source vendors for promotional giveaways and print projects.− Manage Kent State Golden Flashes Facebook account.− Implemented a Twitter account which generated over 1100 followers in 9 months.• Create and implement marketing plan for SMS and mobile advertising.• Manage the brand of Kent State Athletics to ensure consistent usage by the department and vendors. • Effectively manage a budget of Hire and manage staff of 3 graduate assistants and 3 interns.• Provide creative direction for 2 graphic designers responsible to meet deadlines for collateral, print and promotional material. • Manage all aspects of in-game entertainment, including music, band, cheerleading and contests.• Created and rolled-out marketing and promotional enhancements to Future Flashes Kids Club, including loyalty program, program enhancements and targeted promotions; increased enrollment 20% in one year.• Researched, developed and introduced policies and procedures for mascot appearances, which resulted in new revenue annually for the athletic department.

Skills

• Sports
• Ticket Sales
• Sponsorship
• Sponsorship Sales
• Sports Management
• Social Media
• Sports Marketing
• Archtics
• Event Management
• Baseball
• Event Planning