Krista Miyashiro

About Krista Miyashiro

Marketing leader with over +15 years experience leading brand, product and partnership marketing in both B2C and B2B technology and corporate social impact.+7 years of managing global teams with a passion for building multidisciplinary teams that tackle challenges with optimism and creativity. Proven record leading integrated marketing campaigns ranging in budget from $1 million to upwards of $400 million that deliver results. Extensive expertise in integrated campaign management, brand strategy and narrative, brand partnerships, creative and agency management. Avid reader, consummate learner, energized by tough challenges and big questions. Skills & Specialties: brand marketing, brand strategy, communication strategy, content strategy, integrated campaign management, partnership marketing, program management, agency management, paid media management, insights and research, workshop facilitation, measurement, team and people management, career coaching. Areas of expertise: integrated marketing, brand marketing, brand partnership, social impact marketing, corporate sustainability, disaster response, crisis management, artificial intelligence, AI policy.

Experience

1. Senior Director, Global Brand Marketing

   Salesforce

   Aug 2024 — Present · San Francisco, CA, US

Education

• The Wharton School

  Executive Education

  2015

• Emerson College

  Bachelor of Science (B.S.), Marketing Communication

  2005 — 2009

Skills

• Strategic Thinking
• Mobile Marketing
• Strategy
• Digital Strategy
• Digital Marketing
• Media Planning
• Social Media Marketing
• Integrated Marketing
• Marketing Strategy
• Consumer Insight
• Online Marketing
• Integrated Media
• Social Media
• Creative Problem Solving
• Media Buying
• Advertising
• Strategic Planning
• Interactive Marketing
• Online Advertising
• Strategic Communications
• Digital Media