Krista Murray
Marketing Manager @Houston Texans
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WORK HISTORY
Marketing Manager @Houston Texans
Lead in 50+ promotional marketing initiatives yearly for Club by collaborating with Houston Texans internal departments and external stakeholders to develop end-to-end marketing plans. These strategies include email marketing, social media, TV, Radio, influencers, retail, Club website, etc.\\\\n\\\\nEmail marketer in the creation, scheduling and execution of all email marketing campaigns for Marketing, Events, Cheerleader, Mascot and Community Development departments, with duties such as creation, copywriting, copy editing, tracking and fulfillment of web forms for events, contests and surveys. Extensive experience in Eloqua and ClickDimensions.\\\\n\\\\nHead of Club Influencer Marketing strategy and work with Houston’s influencers – both local and national – to spread brand awareness and build lasting relationships. Responsibilities include developing creative approaches for identifying key influencers to enhance promotions for Club and its initiatives, coordinating unique experience and gift offerings, cultivating stories through relationships relevant to current and future objectives.\\\\n\\\\nOversee all Club retail operations, including maintaining strong relationships and communication with stadium partner (Aramark) and online partner (Fanatics). Responsibilities include working with partners on the creation of unique/custom merchandise for fan audiences, ensuring Club quality and customer service levels are maintained, providing input and recommendations on product selection, and creating communication plans to enhance sales and generate awareness.\\\\n\\\\nEnsure brand growth regionally and nationally by supporting radio and TV affiliate relationships, leading communication, and trafficking duties, maintaining contact with fan groups in priority markets, and maintaining website content that provides information on regional fan meet-ups and gameday events by communicating effectively with the digital media staff.\\\\n\\\\nManage Club Marketing Assistant providing aid in all of the above.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Penn State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
ABOUT KRISTA MURRAY
Experienced Marketing Manager with a demonstrated history of working in the professional…
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