Kristal M.

About Kristal M.

Experienced B2B marketing leader with 10+ years of experience turning content campaigns into measurable growth across industrial and manufacturing markets. Proven expert in aligning marketing with business goals, creating persona-driven messaging, and executing go-to-market and account-based strategies that fuel lead generation, pipeline acceleration, and brand visibility.B2B Marketing Director | Content Strategist | Product Marketing LeaderI specialize in turning complex industrial technologies into clear, compelling content that drives business results. With over a decade leading marketing initiatives in complex B2B environments, I’ve helped engineering-driven organizations translate technical value into high-impact messaging that resonates with buyers, from C-suite decision makers to on-the-ground operators. Whether it’s launching a new product, scaling a content engine, or improving sales enablement, I know how to build programs that align with KPIs, accelerate pipelines, and drive measurable impact.I’m not just a content creator – I’m a builder. I’ve led global teams, implemented marketing automation tools, and introduced content strategies that supported double-digit revenue growth. I bring a practical, insight-driven approach grounded in collaboration, and I thrive at the intersection of strategy and execution, turning cross-functional input into marketing programs that educate customers, support sales, and elevate brand authority.Core Competencies:• B2B Marketing Strategy• Field Marketing Programs• Messaging & Positioning• Lead Generation• Sales Enablement Content• Buyer Persona Development• Case Study Development• Event & Trade Show Marketing• Marketing Automation (Hubspot)• CRM Platforms (Salesforce)• CMS Platforms (WordPress, Typo3)Eager to contribute where industrial storytelling, buyer alignment, and commercial strategy intersect.

Experience

1. Global Content Marketing Manager

   Exone

   Feb 2021 — Present

   Content generation to strengthen our brand and share the business case reasons for adopting our world-leading line of sand 3D printers

Education

• Marketing Week Mini MBA with Mark Ritson

  Mini MBA

• University of Michigan

  Bachelor of Arts with Distinction