Krista Lewis

Senior Director, Media Strategy & Planning @Klick

Toronto, ON, CA

Leading U.S. integrated marketing strategy, media planning, analytics, and campaign operations for a global Rx brand launch in women’s health, and HCP (B2B) marketing for an OTC consumer health product- Spearheading the development and execution of integrated media strategies that drive brand growth, maximize sales/ROI, and foster engagement with both consumers and healthcare professionals (HCPs)- Manage the end-to-end execution of marketing strategies, ensuring seamless integration across every touchpoint & channel- Leading audience segmentation and insights analysis to inform targeted and impactful communications strategies- Managing cross-functional teams, and fostering a culture of collaboration, knowledge-sharing, and curiosity - Stakeholder management- Team and account lead- Managing overall budget, staffing/resource planning, contracting / negotiations - Leading agency’s Subject Matter Expert (SME) group for retail and point-of-purchase media

Ryerson University

Certificate , English (Writing & Literature)

Carleton University

B.A., Communications

Ryerson University

Degree Credit, E-Commerce | CITM350