Krista Berger

About Krista Berger

Global brand and franchise executive with deep experience leading multi-billion-dollar consumer businesses through cultural and commercial transformation. Led Mattel’s $3B Barbie franchise and global Dolls portfolio across 100+ markets, spanning product, retail, licensing, entertainment, and partnerships, with full P&L accountability. Known for connecting brand vision to commercial outcomes, building disciplined marketing systems, aligning creative ambition with ROI, and translating culture into sustained growth. Focused on opportunities where brand, business, and leadership intersect at scale. Core Areas of Expertise Include: • Brand Strategy & Storytelling• Go-To-Market Strategy & Product Marketing• P&L & Portfolio Management• Strategic Partnerships• High-Performance Team Building & Mentorship• Organizational Planning & Optimization• Project Turnaround & Cross-Functional Leadership

Experience

1. Mattel, Inc.

   Present

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science (BS), Marketing

  2002 — 2006

• Swinburne University of Technology

  Marketing

  2005 — 2005

• Drucker School of Management

  Master of Business Administration (MBA), Marketing, Strategy

  2006 — 2008

Skills

• Product Development
• Budget Management
• Competitive Analysis
• Marketing Management
• Product Launch
• Brand Development
• Launch of New Products
• P&L Management
• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Integrated Marketing
• Brand Architecture
• Customer Insight
• Rebranding
• Forecasting
• Advertising
• Content Development
• Product Marketing
• Product Innovation
• Toys
• Superior Work Ethic
• Market Planning
• Marketing
• Budgets