Krista Gilley

About Krista Gilley

Strategy-Driven. Consumer-Centered. C••••••••@gmail.comI am a senior brand and marketing leader with 10+ years of experience building consumer connection across lifestyle, music, retail, and sports. I have led global brand strategy, product marketing, and go to market execution for portfolios ranging from iconic heritage brands to emerging categories.I am currently Brand Director at BUNTIN, leading Trex as the agency of record. I direct national brand campaigns, new product launches, and integrated media across trade and consumer audiences, while owning project scope, budget management, and cross agency workflows. My role is focused on turning business goals into clear, executable programs that scale.Most recently, I oversaw a multi brand portfolio at Gibson, where my work spanned DTC growth, artist collaborations, retail marketing, and regional execution across global markets. I have also brought football helmets from concept to shelf at Xenith and supported retail marketing and creative production at Dollar General.Across roles, I partner closely with product, creative, and commercial teams to bring campaigns and product launches to life in ways that feel culturally relevant and commercially effective.What motivates me is making brands feel personal and actionable. From launching SKUs to shaping positioning and managing creative output, I focus on marketing that connects, performs, and drives long term brand value.

Experience

1. Brand Director

   Buntin

   Nov 2025 — Present · Nashville, TN, US

Education

• The University of Tennessee at Chattanooga

  Bachelor of Business Administration - BBA, Marketing & Economics

  2007 — 2011