Krista Fuller
- Role
- Global Head of Product Marketing, Cch Tagetik at Wolters Kluwer
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Krista Fuller
As the Global Head of Product Marketing at CCH Tagetik, a leading provider of CPM, ESG…
Experience
Global Head of Product Marketing, Cch Tagetik
Feb 2021 — Present
Hired to drive growth in the corporate market Tax and Accounting portfolio by delivering value to customers throughout their lifecycle. Responsible for achieving 2021 revenue and profitability goals for the business by generating demand with best-fit buyers and equipping sales to close more deals. Catalyzed change by partnering across the business to align marketing, sales, product management, and the channel around a refreshed message and new GTM approach for 2021. Recast marketing performance by staffing full-time and contract talent to restore digital demand generation, turning month-over-month MQL downturn into MQL growth by Sep 2021. YTD indirect marketing- attributed Closed-Won $ at 255% of goal. Jumpstarted the demand funnel by building digital experiences, content, web pages, and creative with a focus on attracting best-fit buyers in SMB and enterprise segments. Indirect MQL-SQL conversion at 49.2% YTD – 120% of plan. Created an actionable go-forward blueprint for 2022 initiatives. Delivered must-have GTM resources for both tax solutions: Ideal customer profiles (ICPs) of Direct/Indirect Tax; total addressable & total serviceable markets; core solution positioning & messaging. Enabled and trained sales with buyer facing tools, messaging, and content. Delivered sales-facing campaign enablement. Created and launched new marketing processes to foster cross-functional accountability for resources, time, investment, and returns. Designed a Channel 2022 action plan to improve the partner experience, engagement, and retention.
Education
William & Mary
BA, English
Skills
- Business Development
- Lead Generation
- Analytics
- B2b
- Integrated Marketing
- Strategy
- Go-to-Market Strategy
- Sales
- Saas
- Marketing
- Demand Generation
- Customer Relationship Management (Crm)
- Budgets
- Team Management
- Business Strategy
- Marketing Strategy
- Management
- Market Research
- Product Management
- Cross-Functional Team Leadership
- Salesforce.com
- Business Process Improvement
- Process Improvement
- P&L Management
- Contract Negotiation
- Training
- New Business Development
- Product Launch
- Leadership
- Product Launches
- Emr
- Crm
- Sales Operations
- Strategic Planning
- Product Marketing
- Strategic Alliances
- Software as a Service (Saas)
- Enterprise Software
- Competitive Analysis
- Strategic Partnerships
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