Krista Sharp

About Krista Sharp

As a results-driven marketing professional with a diverse background in automotive and retail, I specialize in creating impactful marketing strategies, optimizing operational efficiency, and driving business growth.I have a strong foundation in accounting and administrative roles, having previously managed accounting schedules for multiple dealership locations, reduced title issue backlogs, and improved title processing times. My experience demonstrates an ability to lead teams and improve operational workflows.With a strong passion for both marketing and operations, I bring a strategic mindset, a knack for problem-solving, and a commitment to delivering results. I am currently pursuing my MBA at Louisiana State University Shreveport to further enhance my leadership and continue developing my skills.

Experience

1. Digital Marketing Account Manager

   C-4 Analytics

   Apr 2025 — Present

   Main Client Contact | Campaign Execution | Cross-Functional LeadershipServe as the primary day-to-day contact for multiple client accounts, ensuring clear communication, alignment, and satisfaction. Manage end-to-end execution of digital marketing campaigns, including pitching, setup, performance monitoring, and reporting. Collaborate with internal cross-functional teams (SEO, Paid Search, Social Media, Strategy) to align on goals and deliver impactful results. Liaise with third-party vendors to ensure campaign strategy is executed accurately and on schedule; proactively follow up and escalate when necessary. Develop and present comprehensive, client-facing monthly reports detailing campaign performance, optimizations, and strategic insights. Lead weekly client meetings to review progress, address questions, and refine ongoing strategy.

Education

• Western Kentucky University

  Bachelor of Arts - BA

  2010 — 2014

• LSU Shreveport

  Master of Business Administration - MBA, Data Analytics and Marketing