Krista S.
Experienced CPG Key Account Manager | Specializing in Strategic Partnerships and Sales Growth | Better-For-You Beverage Believer | All About OLIPOP!
- Role
- Regional Key Account Manager at OLIPOP PBC
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Krista S.
Experienced results-driven Key Account Manager specializing in strategic partnerships and…
Experience
Regional Key Account Manager
Jun 2025 — Present · Seattle, WA, US
Responsible for all aspects of business related to all PNW + NorCal Regional Accounts• Create the strategy for all promotional PNW + NorCal Regional Accounts. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales.• Responsible for leading the charge on all new item / innovation presentations to retailers, to ensure we’re getting our newest flavors & product lines out to retail as quickly and seamlessly as possible.• Gain new distribution in our white space, lead the new customer set-up and onboarding process for these accounts/banners.• Create strategy and priorities for the OLIPOP field teams, 3rd party merchandising partners and broker partners, to implement approved sales and marketing strategies to optimize sales at store level in order to drive success.• Work with distributors, who currently service the PNW + NorCal Regional Accounts and monitor POs to ensure reset orders are placed and fulfilled on time for resets. Continually evaluate the route to market and make strategic decisions to move business direct when possible.• Monthly meetings with our Demand Planner and Ops team to ensure accurate forecasts with timely communication to meet our production lead times.• Drive key strategies while leveraging syndicated data, consumer and retailer insights.• Work cross functionally with our trade marketing team to organize marketing activations to drive brand awareness & coordinate key programs. • Manage broker partner relationships to ensure all specified retailer KPIs are achieved. • Create presentations in regards to key account priorities, goals, strategy, and initiatives.
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