Krista Defils

About Krista Defils

Thanks for visiting my profile and making this connection! By day, I\'m a social media savvy project manager and integrated marketing pro. By night-I\'m a \'Jill of All Trades\'​ who is always looking for new and exciting things to do and networks to create. A past experience in the communications field was as an intern at Waggener Edstrom in Bellevue Washington. Waggener Edstrom is the world’s second largest independent public relations agency. From planning through implementation, WaggEd uses earned, paid and owned mediums to help clients make a positive impact and achieve their business goals. Top clients include Microsoft, T-Mobile, HTC, Unicef, etc. Before that, I was an Account Executive at 4th Avenue Media in Mercer Island, WA where I secured and maintained new client relationships and contributed to creative marketing campaigns.As a 2011 graduate from the University of Washington Seattle campus, I received a Bachelor\'s of Arts-double majoring in Communications & Sociology with a minor in Diversity.I have studied abroad in many countries, including Tahiti, Argentina and Barbados and I definitely plan to go back to all three places and adding even more stamps to my passport!I have put together PR materials e.g. press releases, event/organization flyers, public service announcements, articles, etc which you can find in the writing samples section of my (soon to be updated) blog. http://kristadef.wordpress.com/writing-samples/One of my favorite quotes is: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya AngelouSpecialties: Nonprofit work, press releases, media toolkits, public relations, social media, event planning.

Experience

1. Sr Integrated Program & Project Manager (Digital Marketing)

   T-Mobile

   Oct 2017 — Present · Bellevue, WA, US

   Engages with cross functional team members to deliver high visibility integrated marketing campaigns across digital, content, social media, advertising, apparel, web and OOH. • Works in a wide range of verticals, from entertainment (e.g. sponsored awards shows, music festivals), customer appreciation/loyalty program (T-Mobile Tuesdays), Cause Marketing, Esports, and Major League Baseball. Additionally, postpaid device-related campaigns across OEMS e.g. Apple, Samsung, Google• Partners with an internal creative studio and external creative agencies to manage high-volume, quick-turn creative digital marketing campaigns – executing against deliverables through influence, attention to process detail, and relationship-building.• Collects and consolidates stakeholder/partner feedback• Facilitates internal/external and senior leadership level creative and strategy reviews • Communicates complex topics across multiple departments with clarity, organization and clear intent • Oversees project status/initiative health, incoming initiatives, process creation and enhancements, legal escalations/risk assessment, and metrics reporting • Proficient in a variety of Marketing tools e.g. Workfront, Opal, Slack, Teams, and the full MS Office/Google product suite• Monitor multiple schedules daily to ensure various workstreams stay on track.• Direct and delegate to both agencies and internal individual contributors.

Education

• University of Washington

  BA: Arts & Sciences, Communications & Sociology Major, Diversity Minor

  2007 — 2011

• University of Washington - Seattle

  Bachelor's of Arts Degree, Communications & Sociology

  2007 — 2011

Skills

• Press Releases
• Promotions
• Training
• Newsletters
• Advertising
• Marketing
• Event Planning
• Public Relations
• Internal Communications
• Media Relations
• Graphic Design
• Management
• Leadership
• Corporate Branding
• Creative Writing
• Community Outreach
• Editing
• Social Networking
• Direct Marketing
• Microsoft Office
• Sales
• Non-Profits
• Social Media
• Public Speaking
• Strategic Communications
• Blogging
• Research
• Marketing Communications
• Facebook
• Social Media Marketing
• Powerpoint
• Email Marketing
• Writing
• Nonprofits
• Video Production
• Event Management