Krissy Little

About Krissy Little

Brand Strategist & Marketing Executive – Leveraging 25+ yrs of diverse experience as a…

Experience

1. Brand & Innovation Strategist

   Leonora Polonsky & Associates, Llc

   Nov 2021 — Present

   LPA is a pioneering brand strategy consultancy focused on delivering measurable impact on clients’ businesses and organizational results. With constant marketplace disruption, brand strategy is critical in driving relevance and results short-term and long-term. LPA is agile, pragmatic and employs leading-edge brand-building approaches, informed by a proprietary Modern Brand Strategy Playbook and Activation Accelerator, to tackle unsolved challenges at every point on the path-to-purchase journey.LPA strategies drive higher brand awareness, omnichannel purchase consideration and consumer and shopper purchase decisions, all focused on accelerating profitable growth. LPA’s A-PLAYERS, NO LAYERS® model offers an unprecedented depth of experience in B2B / B2C, products / services, for profit / not-for-profit, Fortune 25 clients / start-ups and everything in between. Clients include Cardinal Health, Arby’s, The Weather Channel, Align Technology, GE Appliances, Brown Forman, Johnson & Johnson, United Way, and the Mobile Marketing Association.The LPA team is objective-based, passionate and committed to speed, agility and practical, winning solutions that drive results.

Education

• The Ohio State University

  BS, Industrial & Systems Engineering

  1996 — 2001

• Northwestern University - Kellogg School of Management

  Digital Marketing, Certification

  2021

Skills

• Strategy
• Consumer Products
• Global Marketing
• Brand Equity
• Consumer Behaviour
• Segmentation
• Fmcg
• Product Innovation
• Marketing Research
• Brand Architecture
• Start-Ups
• Concept Development
• Innovation Development
• Shopper Marketing
• Market Planning
• Consumer Behavior
• Marketing
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Market Research
• Customer Insight