Krissy Horissian

Insights Strategist @ DICK’s Sporting Goods

Role
Athlete Engagement Insights Strategist at DICK'S Sporting Goods
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Krissy Horissian

I’ve always been interested in how strategy, marketing, and technology connect brands…

Experience

  1. Athlete Engagement Insights Strategist

    DICK'S Sporting Goods

    Apr 2025 — Present · Pittsburgh, PA, US

    Deliver clear and actionable customer insights that inform business decisions across multiple teams, using real data to highlight opportunities and challenges.• Build and maintain customer feedback programs by analyzing input from CRM tracking, Medallia surveys, Level AI conversation data, and teammate observations.• Collaborate with eComm, Stores, Loyalty, Fulfillment, and Technology teams to translate customer concerns into improvements in service, policies, and digital experiences.• Analyze dissatisfaction and recontact data to uncover root causes, recommend solutions, and ensure changes are implemented effectively.• Provide detailed reporting and storytelling that connects survey trends, contact volumes, and service themes to company strategy.• Partner with Learning & Development Team to share findings that shape training content and strengthen teammate performance.

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Krissy Horissian — Athlete Engagement Insights Strategist at DICK'S Sporting Goods in Pittsburgh, PA, US | Unifers