Krissy Garza
- Role
- Demand Generation Marketing Manager at Fortinet
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Krissy Garza
I’m a Senior Integrated Marketing Manager with 8+ years of experience driving end-to-end…
Experience
Demand Generation Marketing Manager
Sep 2022 — Present · Sunnyvale, CA, US
Develop and execute integrated marketing campaigns for secure networking solutions. Manage webinars, email marketing, and digital advertising while optimizing campaigns with data-driven insights. Collaborate cross-functionally, drive awareness, and generate leads to support business growth.Key Contributions:• Drove global campaign generating $2M in pipeline and a 53% INQ-MQL conversion rate• Owned demand generation strategy for $1B ARR campaign initiative• Led quarterly webinar programs, contributing to 32% of total Americas webinar bookings in 2024.• Increased webinar attendee rate by 20%, generating 200+ registrants from a single email campaign and driving $200K+ in marketing-sourced opportunities.Technical Skills: Salesforce, Tableau, Dataroma, Drift, 6Sense, PathFactory, On24, Asana, Microsoft Teams, Content Syndication.
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