Kris MacCini

About Kris MacCini

I’m a Marketing & Communications Executive with over 20 years of experience leading digital transformation and business strategy initiatives across several industries including, financial services, management consulting, insurance, technology, non-profit, and retail. I’ve held global positions with coverage in North America, EMEA, LATAM, and Asia. Over the last decade, I’ve helped large and mid-sized companies establish global brand awareness by leveraging digital and emerging technologies to drive marketing strategies, build brand stories, increase ROI, and improve customer experiences. Core Skills: • Digital Marketing • Social Media • Content Marketing • Analytics • Employee Advocacy • SEO • Platform Management • Omni-channel Marketing • Governance In addition to my career in digital marketing, I’m an avid supporter of educational initiatives and sustainability programs. I served on the Board of the non-profit, Starfish Greathearts Foundation USA, which funds community partners in South Africa to provide programs for orphaned children in the region, and on the New York Board of Step Up, a national non-profit that provides leadership and mentoring programs for teen girls in under-resourced communities. In my free time, I enjoy global travel and often photograph my adventures. When I’m not on the road, I actively compete in indoor cycling and running.

Experience

1. Head of Digital Distribution

   Insurance Information Institute

   Jul 2021 — Present · New York, NY, US

   The Insurance Information Institute (Triple-I) is affiliated with the Institutes.

Education

• Bradley University

  BS, Communications | Advertising Minor: English