Kirill Kris Luc Lutcenko
Product Marketing | Deep-Tech & AI | GTM Strategy | Storytelling
- Role
- Founder & Creative Director at Spinach Video
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kirill Kris Luc Lutcenko
I’m a Product Marketer working at the intersection of deep research, technology, and visual storytelling.With a background in PhD-level research and over a decade of experience as a Creative Director, I specialize in translating complex technologies (Deep Tech, MedTech, and AI) into clear narratives that drive adoption.With years of public speaking experience, I feel very comfortable gather insights across Customers, Product, Sales, and Leadership to shape strong value narratives, go-to-market strategies, and effective enablement.Most recently, I led GTM strategy for a cardiovascular robotics startup, helping pivot the narrative and secure accelerator backing. In parallel, I work with enterprise teams including Visa, AMD, SAP, and Intel, supporting them in visualizing and communicating product value.My work typically focuses on positioning, ICP definition, messaging frameworks, launch readiness, and sales enablement for complex products with long buying cycles.Outside of work, I’m a cat person who enjoys community gatherings, hiking, and outdoor activities.I’m always open to connecting with like minded people so feel free to reach out!Areas of expertise:→ Go-to-Market Strategy → High-Value Content | Brand Storytelling→ Product Positioning → Strategic Business Development | Partnerships→ Executive-Level Communication | Stakeholder Alignment
Experience
Founder & Creative Director
Mar 2019 — Present · San Francisco, CA, US
As Founder and Creative Director, I serve as a strategic partner to B2B technology companies, translating complex technical roadmaps into high-impact visual narratives that shorten sales cycles.My core focus is Technical Storytelling. Distilling intricate product features and customer \"pain points\" into clear, resonant messaging for their crowded markets.I lead the creation of high-value assets designed specifically to overcome customer education curves and accelerate buyer decision-making.Additionally, I manage cross-functional production teams to deliver projects that strictly align with GTM goals and budget constraints.We don\'t just deliver videos, we provide the content strategy that helps technical products stand out and convert.spinachvideo.com
Education
Stavropol State University
Ph.D. (ABD), HISTORY
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