Prashanth Kothandaraman K

About Prashanth Kothandaraman K

With over 15 years shaping user-centered solutions, I help enterprises move beyond AI intent to tangible outcomes. Across APAC, my work spans AI strategy, immersion experiences, rapid builds, and scaling AI into real operations. I come to AI as a designer first, I have deep experience translating ambiguity into shipped products, and aligning leadership, technology, and execution around what actually matters.I have driven significant retail digital commerce business transformation through design innovation. My passion lies in translating complex challenges within diverse industries, particularly Retail/Digital Commerce and Enterprise IT, into intuitive, engaging, and impactful digital experiences.I have a proven track record of leading global, cross-functional teams and spearheading design innovation at scale, including guiding large organizations through enterprise-wide Agile adoption and fostering robust Design Thinking cultures. My approach is deeply collaborative and user-centered, focused on building high-performing teams, mentoring talent and fostering a culture of empathy and continuous learning. I excel at influencing senior stakeholders (up to C-suite) to champion design-led initiatives.My expertise encompasses the end-to-end design lifecycle, from user research and service design to interaction/UI design and usability testing. I have deep experience in omnichannel retail transformation, AI-powered platform design (including Agentic AI and conversational AI), enterprise collaboration tools, and gamification strategies. I am particularly interested in leveraging emerging technologies like AI/ML and understanding evolving commerce paradigms like ONDC, Retail Media Networks, etc. to create human-centered solutions with measurable results.I am always seeking opportunities to tackle complex challenges, drive strategic design innovation, and create experiences that deliver tangible value for both users and businesses. Open to connecting with fellow leaders and innovators in the design, technology, and retail spaces.

Experience

1. Consulting Partner Data & Ai Strategy Ai & St (Apac)

   Tata Consultancy Services

   Jan 2026 — Present

   Leading design‑led AI initiatives that deliver real enterprise value across APAC| Defining AI strategies and digital workplace solutions through close collaboration across design, data, engineering, and business| Driving client decisioning via AI Experience Zones, live prototyping, and evidence‑led showcases| Guiding organizations to create meaningful employee and customer experiences by blending advanced AI with intuitive design

Education

• Anand Institute of Higher Technology

  Bachelor of Engineering (B.E.), Electronics & Communication

  2006 — 2010

• University of Madras

  Master of Science (M.Sc.), Psychology

  2014 — 2016

• University of Madras

  Master of Business Administration (M.B.A.), Finance, General

  2011 — 2013

• University of Madras

  Master of Arts (M.A.), Sociology

  2012 — 2014

• Dakshina Bharat Hindi Prachar Sabha

  Bachelor of Arts (B.A.), Hindi Language and Literature

  1999 — 2003

• Prince Matriculation Higher Secondary School

  HSC (12), Maths, Physics, Chemistry, & Computer Science

  2004 — 2006

Skills

• Entrepreneurship
• Web Development
• Gamification
• Photoshop
• Web Design
• Javascriptmvc
• Css
• Information Architecture
• Javascript
• Html 5
• Html5
• Human Computer Interaction
• Aria
• Trekking
• User Interface Design
• Usability
• User Experience
• Service Design
• Jquery
• User Experience Design
• User-Centered Design
• Interaction Design
• Usability Testing