Krishnika Kashyap
Associate Manager – Consumer & Market Insights | FMCG | Brand, NPD & Innovation Strategy
- Role
- Associate Manager - Consumer & Market Insights at Unicharm
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Krishnika Kashyap
With nearly 5 years in Consumer & Market Insights at Ipsos, Kantar, and Unicharm India, I bridge the gap between technical research rigor and brand side commercial strategy. This dual perspective helps me turn complex data into actionable growth roadmaps for the FMCG sector.Currently leading CMI for Sofy, I drive disruptive innovation and NPD tailored to evolving needs in feminine hygiene. I am focused on identifying the behavioral shifts that grow market share and brand preference. Let’s connect to talk insights, strategy, or the future of FMCG!
Experience
Associate Manager - Consumer & Market Insights
Jan 2026 — Present · Gurugram, IN
Education
Indian Institute of Management Rohtak
Executive Course, Product & Brand Management
Holy Child H.S. School
Matriculation
2001 — 2012
Tezpur University
Master of Business Administration - MBA, Marketing and HR
2019 — 2021
Faculty H.S. School
Science stream
2012 — 2014
Assam Science and Technology University - ASTU
B.tech, Civil Engineering
2014 — 2018
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