Krishnendu Dey
Trade Marketing at Pernod Ricard India | Ex Unibic Foods | Ex Del Monte | Alco Bev | FMCG
- Role
- Territory Activation Manager at Pernod Ricard India
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Krishnendu Dey
Results-driven marketing professional with 6+ years of experience in Brand Activation…
Experience
Territory Activation Manager
Oct 2022 — Present · Kolkata, IN
Formulating and executing an annual activation calendar with the regional marketing team, ensuring timely and effective market implementation- Supervising on-ground execution and evaluation of BTL activations across OFF Premises, Modern Trade (MT), and ON Premises channels- Strategizing and implementing shopper-centric activations and promotions tailored to channel and cluster dynamics, seasonal trends, and key festive occasions to maximize shopper engagement and drive sell-out- Building strong in-store retail equity for the Pernod Ricard portfolio by delivering exceptional shopper experiences at the point of purchase- Collaborating with creative teams to develop promotional materials and visibility elements in line with brand guidelines- Managed and coordinated marketing procurement from multiple agencies and vendors for branding collateral, POP (Point-of-Purchase) materials, activations, and other promotional assets- Planning and executing Brand Shop and Large Format visibility initiatives using the NEO cluster approach, ensuring tailored visibility solutions aligned with regional and channel-specific dynamics- Planning and executing 360° BTL activations to drive market share growth for existing, new, and focus brands- Managing a team of 50 third-party promoters, ensuring alignment with promotional requirements and regional priorities
Education
Calcutta University, Kolkata
B.Com (Hons)
2017
Heritage Business School
Master of Business Administration - MBA
2017 — 2019
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