Krishna Vichare
Deputy Manager - Product & Marketing @ HDB Financial Services Ltd
- Role
- Deputy Manager - Digital at HDB Financial Services Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Krishna Vichare
Hello human! Currently, I work for HDB Financial Services, one of the country\'s…
Experience
Deputy Manager - Digital
May 2024 — Present · Mumbai, IN
As the Deputy Manager for the Digital vertical at HDB Financial Services, I spearhead strategic initiatives to advance our digital interactions. My role includes:Product Management:Overseeing the full lifecycle of the HDB OnTheGo mobile app to ensure a seamless, user-centric experience.Managing feature development and user engagement strategies to enhance app functionality.Digital Channels:Expanding and optimising digital touchpoints across various platforms.Supervising the WhatsApp bot and in-house Chatbot (Ask Priya) to improve customer support, lead generation and user interactions.Digital Marketing (Performance Marketing):Managing App Store Optimization and UAC campaigns for the HDB OnTheGo app to boost visibility and performance.Cutting-Edge Technology:Driving the integration of Generative AI to deliver personalised experiences and enhance customer interactions.User-Centric Approach:Promoting a user-centric approach in product design to ensure intuitive and effective experiences.Data-Driven Decisions:Leveraging data analytics to guide product development and strategic decisions.Agile Methodology:Applying agile methodologies to improve the speed and flexibility of product development.Stakeholder Collaboration:Working with marketing, technology and business teams to align digital initiatives with company goals.Innovation and Transformation:Leading innovation in digital interactions and implementing new technologies to stay competitive.Managing transformative projects to redefine HDB Financial Services digital presence.
Education
University of Mumbai
Bachelor of Management Studies, Marketing
2018 — 2021
Valia C.L College College Of Commerce
Junior College, Commerce
IIDE - The Digital School
Advanced Digital Marketing Certification, Digital Marketing
2021 — 2021
S.C.D Barfivala High School
SSC
2005 — 2016
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