Krishnanunni Pd

About Krishnanunni Pd

Seasoned Product Manager with over six years of specialized expertise in Digital Banking, focusing on User/Customer Engagement & Data Analysis. Proven track record in conceiving, developing, and launching highly successful digital banking products and mutual fund solutions, driving substantial revenue growth and elevating customer satisfaction metrics. My approach revolves around in-depth market analysis, competitor benchmarking, and comprehensive user research, allowing me to identify crucial market gaps and seize opportunities, aligning product strategies effectively. Extensive experience managing diverse client portfolios, consistently delivering tailored solutions that surpass expectations, supported by robust project management skills ensuring timely and cost-effective project delivery. Proficient in leveraging data analysis and market research for data-driven decision-making, optimizing client engagement strategies and delivering tangible business outcomes.🤝 Demonstrated success in fostering seamless client experiences through cross-functional collaboration, enhancing internal team coordination, and driving innovative solutions that not only enhance user experiences but also achieve key performance indicators (KPIs).⏱ Skilled in managing cross-functional teams and collaborating with stakeholders to deliver results-driven projects on time and within budget constraints. Adept at steering digital transformation initiatives, ensuring organizations remain at the forefront of technology and customer engagement, constantly evolving to meet changing market dynamics.Let\'s connect to explore how my expertise in digital banking product development, customer engagement strategies, and team collaboration can contribute to mutual success!

Experience

1. Product Manager

   ICICI Bank

   Jul 2022 — Present · Mumbai, IN

   Initiating concepts and finalizing approaches in collaboration with platform teams for various projects related to iFinance, Digital banking, and Demat products.• Working closely with the API Gateway team to ensure data security through encryption, safeguarding user data.• Tracking daily user traffic on our channels (App and Website) and utilizing in-house tools to detect and address any gaps or anomalies, thereby minimizing potential customer and transaction losses within our control.• Continuously monitoring existing customer journeys, brainstorming and executing simplified journeys that reduce reliance on third-party applications or websites. This approach focuses on delivering a goal-oriented, customer-centric, and streamlined solution.• Identifying and categorizing customer drop-offs during their product journeys across channels into Customer-Induced, Business-Induced, and Tech-Induced categories and taking appropriate actions to mitigate controllable drop-offs.• Collaborating with the Data Science team to obtain customer profiles landing on various pages and proposing actionable improvements such as page design changes and multi-channel marketing techniques (email, SMS, WhatsApp, notifications). Evaluating the performance of these marketing campaigns.• Prioritizing projects and features by clearing ambiguity, considering input from multiple vendors and stakeholders, and aligning priorities with the business benefits and urgency.• Implementing a CRM integration project focusing on efficient query handling for customers who express genuine interest in our products compared to those we engage through various marketing techniques.• Analyzing traffic and success metrics using tools like Google Data Studio and product data to formulate a mix of marketing techniques and journey enhancements to enhance the customer\'s purchasing experience.

Education

• Amrita Vishwa Vidyapeetham

  Bachelor of Technology - BTech

  2008 — 2012

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA

  2016 — 2018