Krishna Kota

About Krishna Kota

As Head of Marketing, Consumer Banking at DBS Bank India, I drive strategies that connect brand purpose with measurable business outcomes: across customer acquisition, engagement, and retention. Over 20+ years in financial services marketing, I have led teams that not only build awareness but also deliver growth, loyalty, and advocacy.At DBS, I have spearheaded integrated campaigns that accelerated retail and wealth customer acquisition by double digits year-on-year, while strengthening brand equity and improving Customer Satisfaction Scores. By embedding data-driven insights into paid media, digital journeys, and customer communications, I have been able to optimize ROI and improve cost efficiency across channels.My customer experience focus goes beyond communication, from simplifying onboarding journeys and introducing digital-first engagement models, to championing feedback-led initiatives that reduced pain points and elevated satisfaction. I believe that marketing and CX must work hand in hand to turn every interaction into a brand moment.I lead with a collaborative and empowering style, building high-performing teams, influencing cross-functional stakeholders, and partnering with product, sales, and service leaders to align marketing impact with organizational priorities.Looking ahead, I am passionate about shaping the future of banking marketing through personalization, AI-driven insights, and ecosystem partnerships - creating customer experiences that are not only seamless but also memorable.

Experience

1. DBS Bank

   Present

Education

• Osmania University

  Bachelor Of Science, Computers

• K J Somaiya Institute Of Management and Research

  Master of Business Administration (MBA), Marketing

Skills

• Brand Communication
• Brand Development
• Strategic Communications
• Online Advertising
• Brand Architecture
• Sales Operations
• Marketing
• Crm
• Product Management
• Integrated Marketing
• Direct Marketing
• Digital Marketing
• Marketing Management
• Marketing Research
• Product Marketing
• Social Media Marketing
• Marketing Communications
• New Business Development
• Communications Strategy
• Customer Relationship Management (Crm)
• Customer Insight
• Team Management
• Market Research
• Analytics
• Strategy
• Brand Management
• Marketing Strategy
• Competitive Analysis