Krishna Kanagala

Marketing Manager @ Google | Digital & FMCG Growth | SEO/SEM, Programmatic, HubSpot, Marketo, Salesforce | GA4, BigQuery, Power BI | Data-Driven Strategy | Open to New Opportunities

Role
Growth Marketing Manager at Google
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Krishna Kanagala

Strategic Marketing Manager with 5+ years of experience driving growth in digital and…

Experience

  1. Growth Marketing Manager

    Google

    Feb 2023 — Present · US

    As a Growth Marketing Manager at Google, I drive data-led strategies that fuel user growth, engagement, and retention across global markets.Led digital marketing initiatives across Google Ads, YouTube Ads, and Display Network, achieving a 25% YoY increase in active users.Implemented AI-powered marketing with Google Gemini and Dialogflow to deliver personalized experiences and boost customer acquisition efficiency by 18%.Optimized SEO/SEM performance across multiple product lines, improving organic reach and campaign ROI.Automated marketing workflows using HubSpot, Marketo, and Salesforce Marketing Cloud, enhancing lead nurturing and increasing conversions by 15%.Leveraged GA4, BigQuery, and SQL for advanced analytics, segmentation, and predictive modeling to inform strategic decisions.Directed omnichannel personalization initiatives integrating real-time data, driving stronger engagement and retention.Orchestrated multi-channel campaigns spanning Search, YouTube, and social platforms, ensuring brand cohesion and consistent messaging.Championed a test-and-learn culture, managing 50+ growth experiments annually through A/B and multivariate testing with Optimizely and VWO.Managed a $5M+ marketing budget, optimizing spend for maximum ROI and building live performance dashboards for leadership insights.Partnered cross-functionally with Product, Data Science, and Creative teams to align marketing strategy with business and user goals.

Education

  • University of North Texas

    Master of Science - MS

    2022 — 2023

  • GITAM Deemed University

    Bachelor's of Business Administration - BBA, Financial Markets

    2018 — 2021

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Krishna Kanagala — Growth Marketing Manager at Google in Dallas, TX, US | Unifers