Krishna Darak
Programmatic Media | Display, Video & DOOH | Performance Marketing | Ad Tech | DV360, TTD, Amazon DSP | PPC, SEO, SEM | Data-Driven Digital Marketing Strategist
- Role
- Manager - Programmatic (Display, Video & Dooh) at IPG Mediabrands
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Krishna Darak
I’m a results-oriented Programmatic Media and Performance Marketing professional with…
Experience
Manager - Programmatic (Display, Video & Dooh)
Nov 2024 — Present · Pune, IN
As a Programmatic Manager, I lead the strategy, execution, and optimization of high-impact campaigns across APAC, with a focus on driving conversion-led results for clients in the professional services and education sectors. I blend strategic oversight with team leadership, ensuring delivery excellence and continuous performance improvement.Key Highlights- Oversee full-funnel programmatic campaigns across Display, Video, DOOH, YouTube Ads, and PG/PMP deals- Implement bid multiplier strategies and audience layering to enhance performance outcomes- Lead weekly training and brainstorming sessions, fostering upskilling and knowledge sharing across a team of 8+ specialists- Build and maintain strong relationships with clients, media partners, DSPs, and onshore teams- Establish clear workflows, SOPs, and optimization frameworks to streamline campaign delivery- Drive innovation through test-and-learn setups and performance diagnostics- Deliver data-driven insights and reporting, ensuring alignment with KPIs and business goals- Support cross-functional collaboration to ensure consistent, high-quality execution and problem-solving.Tools & Concepts Used:DSPs: DV360, The Trade Desk, Xandr, Vistaar, Amazon DSPMeasurement & Tracking: CM360, GA360, Floodlight, First-Party TagsAd Verification: IAS, DoubleVerifyConcepts: Audience Segmentation, Bid Multipliers, PG/PMP Deal Management, Creative Strategy, Inventory Curation, Campaign Automation, DCOCross-functional collaboration with planners, ad ops, and analytics teams.
Education
Savitribai Phule Pune University
Bachelor of Business Administration (BBA), Marketing
2014 — 2017
Skills
- Supply Chain Management
- Retail Sales
- Abaqus
- Target Marketing
- Customer Service
- Market Research
- Sales
- Social Media
- Management
- Fast-Moving Consumer Goods (Fmcg)
- Microsoft Word
- Marketing
- Business Development
- Sales Promotion
- Microsoft Powerpoint
- Microsoft Excel
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.