Krishna Varshney

About Krishna Varshney

Digital marketing

Experience

1. Pinterest Ad Operations Specialist

   MediaMint

   Jun 2022 — Present · Hyderabad, IN

   Executing Campaigns to ensure KPI delivery and validating the creatives to ensure that it adheres the creative policies• Trafficking new campaigns as per the client\'s requirements• Managing the IO to ensure that the billing works seamlessly • Capturing Screenshot of the campaign once it is live• Pulling and preparing the reports for the Account Managers/ Clients as per the requirement (Spend, EOC wrap-ups)• Suggesting campaign Optimizations and recommendations to increase ROl and efficiency• Keeping a tab on the critical issues like Revenue Drop, Trending CPC/CPE/CPM, Creative rejections and Delivery along with campaign pacing using pacing trackers.• Assisting the Account Managers/ Sales team on technical questions and attending the meetings calls with the team to help resolving their technical issues• Conducting implementation reviews for new product features and ensure the prompt and proper resolution for their technical challenges• Troubleshooting the campaigns, ad groups and creative to fix the problem and reaching out the technical team if there is any bug issue• Coordinating with the internal cross-functional teams like Ad Quality team, Product team and Engineering team to resolve the client\'s technical issues•QC/QA the tasks worked by team members and identify the errors to control the quality and meet the client expectations.• Create the case studies of the large accounts delivery and performance and also attending the knowledge sharing sessions to share the knowledge and learn new ideas.Hands-on experience on Tools:• Client specific tools• Tableau• Salesforce

Education

• ICFAI Foundation for Higher Education, Hyderabad

  Master of Business Administration (MBA)

  2016 — 2018

• PILLAI COLLEGE OF ARTS COMMERCE AND SCIENCE

  BMS

  2012 — 2015

• Kendriya Vidyalaya

  High school

  2012