Krishna Rayala

Aep Ajo Developer @CriticalRiver Inc.

Pleasanton, CA, US

Designed and implemented real-time, multi-channel customer journeys using Adobe Journey Optimizer (AJO), leveraging event triggers and decisioning for personalized engagement across email, SMS, push, and in-app channels.• Built advanced audience segments in Real-Time CDP using behavioral logic and business rules to power hyper-personalized marketing campaigns.• Developed and managed custom XDM schemas, ingestion workflows (streaming & batch), and data transformations using Adobe APIs and Data Prep tools to ensure scalable and governed data operations.• Implemented identity resolution strategies and unified Real-Time Customer Profiles by applying deterministic/probabilistic matching across multiple data sources.• Ensured GDPR and CCPA compliance by configuring Adobe Data Governance tools and integrating with Consent Management Platforms (CMPs).• Automated key AEP and AJO operations using Adobe I/O Runtime, Postman, Python, and Adobe CLI for tasks such as schema validation, segment export, and API testing.• Led integration efforts with platforms like Salesforce and Snowflake using REST APIs and data connectors to enable seamless bi-directional data sync.• Acted as SME for AEP, AJO, and CJA across architecture, implementation, and optimization, driving successful digital transformation strategies and customer experience initiatives.