Krishna Mohan Singh

About Krishna Mohan Singh

As an experienced Marketing Automation Specialist with a proven track record of success, I specialize in driving revenue growth by overseeing campaigns across the APAC, America, and EMEA regions. I have extensive expertise in Marketo, Salesforce CRM, and ON24, which allows me to build, update, Setting smart list criteria, segmentation, deployment process, A/B Testing and manage the entire campaign process, QA process, Lead routing. I am also familiar with a variety of tools such as Google Analytics (GA4), Webcast Elite ON24 certified, SFDC & SFMC, WordPress, Elementor, Email on Acid, Litmus, Global Content Studio, SharePoint, Asana, ADO, Drift emails, Terminus, Looker, and Revenue Explorer (Marketo), which allows me to leverage the latest technology to drive campaign performance.My skills extend beyond technical proficiency, and I am also experienced in lead flow management, training new team members, Lean data, lead generation, and building monthly presentations that analyze campaign performance and total revenue generated. As an expert in web development, I am proficient in HTML, CSS, Javascript, PHP, and Python scripting. With my cross-functional expertise, I am a valuable asset to any marketing operations team that is looking to drive revenue growth and optimize their marketing programs.

Experience

1. Senior Associate Marketing

   GLG

   Nov 2022 — Present · Mumbai, IN

   I am Marketing Automation specialist and Email Marketing specialist. I handle Email Campaigning,Email Design, Audience list, Email Scheduling,Email send and Campaign reporting for APAC,EMEA,AMERICA regions.I create SFDC Campaings which is linked to our Marketo and Lead Routing.I create Click reports after the campaign has been finished sending all the emails. We use Looker for our Activity Metrics. I create Activity metrics after the campaign has been finished sending all the emails and check regurlarly for open emails,% of clicks,time spent on email;etc. I create the final Campaign reporting which contains all the details or any last minute updates. I create Landing pages and Emails on a regular basis and make necessary changes when reqired. We use WordPress for our Landing pages and other pages creation and Webinars and the QA process. Email on Acid tool & Litmus tool for checking that how is showing on different mobiles and Apple or Androids. I help in creating links with Emailonacid to later on check the open emails,% of clicks,time spent on email;etc. We use Global meet, Zoom for our Webcast campaign creation.I also help with drift emails which are sent automatically when required. and Zerobounce.I generate utm links and update them using Terminus for different projects and campaigns. I also take training of the new folks joining. I have Knowledge and hands on experience on Google Analytics.

Education

• Navy Children School

  High school (12th), Computer Science

• University of Mumbai

  Bachelor's degree, Electronics and Telecommunication engineering

  2016 — 2020