Krishna Iyer
Executive Director - Marketing | CMO | Growth | Reputation Management
- Role
- Executive Director - Marketing at Mullenlowe Lintas Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Krishna Iyer
Sound marketing, communication, banking and loyalty experience in India. Leadership roles at Lowe (India), Radio City, ICICI Bank (India), ICLP (India) & medeFusion.# medeFusion is a start-up in the healthcare domain. It was an entrepreneurial debut. Build a business model that will connect the healthcare seeker & healthcare provider on a common platform and a deliver a sustainable revenue stream.# At ICLP, full P&L ownership with a remit to grow the India P&L and managing multi-functional teams and global stakeholders # Understanding and identifying emerging customer insights and trends and find compelling ways to influence customers.# Understanding of business strategies and realities and implement practical solutions.# Sound understanding in using information, data and test and learn methodologies to deepen customer relationship using up-selling and cross selling tactics and active use of multiple communication channels.# Created and launched strong partner programs and co-brand programs in the retail and international airline businesses. Clear Understanding: Business goals, Marketing, Brand and Communication, Credit Cards, Debit Cards, Rewards, Loyalty, Relationship Management, New Business Development, Contact Strategies.
Experience
Executive Director - Marketing
Sep 2014 — Present · Mumbai, IN
Education
Jamnalal Bajaj Institute of Management Studies
Master of Business Administration (M.B.A.)
1994 — 1997
Skills
- Strategy
- Leadership
- Retail Banking
- Marketing
- Credit Cards
- Account Management
- Competitive Analysis
- Relationship Management
- Start-Ups
- Marketing Communications
- Brand Management
- Cross-Functional Team Leadership
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