Krishna Deo

About Krishna Deo

With a solid foundation from IIT Kanpur, I’m a Product & Growth Analytics professional focused on turning data into product decisions that improve conversion, retention, and revenue. I work across the full lifecycle—defining metrics, diagnosing bottlenecks, designing experiments, and partnering with Product & Engineering to ship measurable improvements.I specialize in funnel analytics, experimentation design, segmentation, and monetization strategy, with a strong bias for root-cause analysis over reporting. My approach is simple: identify the highest-leverage problem, validate with data, design minimal changes, and measure real business impact.I enjoy collaborating with Product, Risk, and Marketing to build scalable frameworks and dashboards that guide everyday decisions. Open to Product Analytics Lead / Lead Business Analyst roles in fintech and consumer tech.

Experience

1. Senior Growth Manager(Analytics & Strategy)

   FairMoney

   Apr 2025 — Present

   Built HVU segmentation framework that elevated retention analysis and prioritized high-value cohorts for product and CRM flows.Designed and executed experimentation frameworks (A/B, control groups) for promo incentives, achieving consistent revenue uplift while controlling risk exposure.Partnered with Product and Engineering to ship product changes (offer flow redesign, slider UI) with measurable KPI impact.Led funnel RCA for critical regressions → prioritized fixes that restored core conversion metrics.Owned analytics for international releases (Zambia, Uganda), setting north-star metrics and real-time observability.Mentored and guided analytics execution across cross-functional teams.

Education

• Indian Institute of Technology, Kanpur

  Bachelor of Technology - BTech, Civil Engineering

  2017 — 2021