Krishna Balasubramanian
WPP - OpenDoor | HDFC Bank | MICA 2022-24 | | TCE \'18 (Mech) | TechnipFMC | Witzenmann India |
- Role
- Planning Manager, Integrated at WPP
- Location
- Madurai, TN, IN
- LinkedIn followers
- 500 followers
About Krishna Balasubramanian
I\'m a data-driven marketer, adept at crafting strategic campaigns. My B2B experience…
Experience
Planning Manager, Integrated
Dec 2024 — Present · Bengaluru, IN
Managed Amazon Fresh SVD campaign end to end across biddable & non-biddable platformsDesigned & implemented comprehensive MIS for the Amazon XCM pod improving data reporting consistency across 70+ integrated plans Leveraged TGI expertise to enhance brand relevance, resonance & performance by driving effective targeting strategies for diverse brandsSpearheaded reporting automation and daily reporting for Amazon Great Indian Festival, by standardizing processes, enabling real-time campaign insights for India’s premier e-commerce event
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