Krishna B Kumaar
Performance-Driven CMO | Fractional Head of Growth (DTC) | AI-Led Performance | P&L Owner | Ex-Sony & Paytm | Available: Interim & Advisory.
- Role
- Chief Marketing Officer at Minature
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Krishna B Kumaar
I build profit-first, systems-led growth for consumer brands. Operator at heart (CMO) and…
Experience
Chief Marketing Officer
Jan 2023 — Present · Ahmedabad, IN
Full-funnel P&L ownership across Paid, CRM, SEO & CRO — MER held ≤3.6 while revenue grew +78% YoY. Built Creative Testing OS (hypothesis library, signal taxonomy, learning agenda) — drove +41% CTR,+23% CVR, –37% creative fatigue. Deployed AI-assisted lifecycle marketing (predictive cohorts, replenishment, win-back) — repeat rate +7 pts, CLV +26%. Reduced CAC –34% via mix shift (UGC + winning hooks) & CRO playbook — AOV +19%.
Education
DAV Alok Public School
High School
2007 — 2009
Crane High School
intermediate , Science
Delhi University
Master of Business Administration - MBA, Marketing/Marketing Management, General
2012 — 2014
Indian Institute of Management Ahmedabad
Strategy implementation course, Business Administration and Management, General, Business Administration and Management, General
Delhi University
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
2009 — 2012
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