Krishna Akurathi
Director
- Role
- Harvard Business Review Advisory Council Member at Harvard Business Review
- Location
- Woonsocket, RI, US
- LinkedIn followers
- 500 followers
About Krishna Akurathi
Product-focused analytics leader with over 16 years of experience in Retail, Healthcare, and Insurance. Skilled in driving end-to-end ML/AI initiatives that create data-driven products to improve personalization, optimize customer journeys, and boost CLV and enhance NPS. Recognized for leading cross-functional teams to improve customer engagement and operational efficiency. Specialties: Advanced Data Analytics, Marketing Mix & Promotion Analytics, Price Elasticity Modeling; Mixed Integer Programming, Nonlinear Programming; Customer Journey Management & Enhancement, Personalization & Product Recommendation, Churn Modeling & Customer Behavior Analysis; Sales Forecasting & Response Modeling; Operational Efficiency through Automation & Augmentation, Process Optimization, Offer Orchestration & Cross-Channel Solutions; Topic Modeling;STRENGTHS:• Expert in designing random seed, implement test strategy to measure the effectiveness of different loyalty programs and leverage it for building offer optimization solutions.• End-2-End solution architect leading the solution development, ML Engineering, model backtesting, model deployment, and in-market test for audience/offer optimization for Email, Direct Mail, SMS, App, and OAR channels• Develop comprehensive go to market strategy including, Marketing Campaign Planning and implementation strategy• Extensive experience in developing and implementing data science solutions across business domains• Strong Customer Relationship Management SkillsSKILLS/CERTIFICATIONS• Introduction to R, DataCamp, 2015• Data Science, Edureka, 2015• Kaggle courses, 2017 Product Leadership & People Development: End-to-End Product Management, Strategic Leadership, Cross-Functional Collaboration, Stakeholder Engagement, Team Building & Mentorship Data Science & Strategic Analytics: Expertise in AI/ML algorithms, Optimization Modeling, Mixed Integer Programming (MIP), Nonlinear Programming, Business Intelligence, Data-driven Decision Making, Strategic Planning, Trend Forecasting, Technical Presentations, Analytical Thinking Customer Insights & Journey Management: Customer Journey Mapping, Voice of Customer Programs, Customer Experience Optimization, NPS Enhancement Marketing Campaign Planning & Designing: Campaign Strategy, Test and Control Studies (A/B Testing, Experimentation, Performance Evaluation) Technology Proficiency: Python, R, SAS, SQL (Teradata, Snowflake), Optimization Tools (PuLP, Pyomo, Gurobi), Cloud (Azure, GCP), Kubeflow, ThoughSpot, Streamlit, Azure OpenAI GPT-4, Generative AI and Chatbot Development
Experience
Harvard Business Review Advisory Council Member
Oct 2023 — Present
Contribute valuable insights that shape content and enhance understanding of management and leadership concepts from HBR and beyond. This Council offers a platform for active participation, knowledge sharing, and collective advancement in our understanding of the business world. Thrilled to be part of this collaborative journey.
Education
National Institute of Technology, Tiruchirappalli
Master's degree, Operations Research & Computer Applications
2004 — 2006
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