Krishanu Banerjee

About Krishanu Banerjee

Cognizant enables seamless marketing automation solutions with a focus on Siebel CRM and Adobe Experience. As a Senior Project Manager with over a decade of expertise in enterprise marketing systems, the team drives personalized customer experiences through unified customer profiles and cross-channel campaign management. They bring a deep understanding of digital platforms, data modeling, and compliance protocols to deliver impactful B2B and B2C marketing strategies. With extensive experience across industries like pharma, retail, and life sciences, the organization works to integrate advanced tools like Adobe Experience Platform into scalable solutions. Their collaborative approach ensures successful multi-country rollouts, leveraging DevOps models and journey orchestration for transformative business outcomes.As an RTCDP Developer & Architect, I empower organizations to deliver seamless and personalized customer experiences at scale. With deep expertise in Adobe Experience Platform—specifically AEP-AJO (Adobe Journey Optimizer), Analytics, and Adobe Target—I design and implement data-driven solutions that unify customer data, optimize journeys in real time, and maximize conversion across channels.My approach combines hands-on technical proficiency with strategic vision. I’ve successfully architected and deployed omnichannel campaigns, enabling brands to activate insights instantly while maintaining data governance and compliance. My work drives measurable business outcomes—from boosting engagement and retention rates to accelerating time-to-value on MarTech investments.Key strengths include: 1. Architecting scalable RTCDP frameworks and integration with enterprise systems 2. Crafting customer journeys in AEP-AJO that dynamically respond to user signals 3. Advanced segmentation, personalization, and testing using Adobe Target and Analytics 4. Collaborating with cross-functional teams to translate business goals into intelligent, actionable solutionsDriven by curiosity and a commitment to excellence, I continuously stay at the forefront of Adobe technology advancements to ensure impactful, future-proof solutions for my clients.

Experience

1. Application Architect

   IBM

   Dec 2025 — Present · IN

Education

• Asansol Engineering College (AEC)

  Bachelor's degree