Krishan B.
Growth Marketing Manager @ Bajaj Finserv | MBA, Digital Marketing
- Role
- Growth Marketing Manager at Bajaj Finserv
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Krishan B.
I am a Growth Marketing Manager at Bajaj Finserv, a leading provider of digital financial products and services in India. With a MBA in marketing and finance from Balaji Institute of Technology and Management, and a BBA in finance and financial management from Tilak Maharashtra Vidyapeeth, I have a strong academic background and a passion for learning new technologies and tools. In my current role, I lead and execute marketing strategies that drive user acquisition, retention, and revenue growth for the company\'s digital products and services. I leverage data analytics, marketing automation, and performance marketing to optimize user experience, segment markets, and plan campaigns across multiple channels and platforms. I have successfully launched and managed over regional campaigns, facilitated consumer education initiatives, and partnered with cross-functional teams and stakeholders to deliver value and results. Some of my key achievements include increasing user retention rate by 25%, generating insights for digital strategies that led to adoption and growth of the portfolio, and creating a step-by-step digital banking guide on various digital services and technologies.
Experience
Growth Marketing Manager
Apr 2022 — Present · Pune, IN
o Marketing Strategy (G0-T0-Market + Market Segmentation + Strategic Planning + Optimizing User Experience + Competitive analysis)o USER ACQUISITION (Customer Acquisition + User Retention + Performance Marketing)o DIGITAL MARKETING (Push Notification + INAPP + APP INBOX + POP UP’S + Remarketing Journey’s + Rewards + Vernacular Campaigns + Monitor funnel metrics (CTR, Impressions & Conversion rate)+ A/B Testing + UAT Testing)o DATA ANALYSIS (Data Analytics + Data driven decision making + ROI Analysis + Performance Analysis +(TOFU, MOFU & BOFU)o TECHNOLOGY & TOOLS (Marketing Automation + CleverTap + Oracle CDP + SFDC + AZURE + EXCEL + Power Bi + Figma)o Leadership & Collaboration (Cross functional collaboration + Project Management + Stakeholder Management)
Education
Tilak Maharashtra Vidyapeeth, Pune
Bachelor of Business Administration - BBA, Marketing
2011 — 2014
Balaji Institute of Technology & Management, Sri Balaji Society, Pune
M.B.A, marketing and finance
2015 — 2017
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