Krisha Nair
Senior Marketing Manager @Plush
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WORK HISTORY
Senior Marketing Manager @Plush
Chennai, IN
Team Leadership & Management: Effectively lead and manage a team of 10, ensuring alignment with organizational objectives and targets.Sales Strategy Development: Proficient in formulating comprehensive strategies to enhance both offline and online sales, thereby fostering growth within retail channels.Digital Content Management: Expertise in managing the YouTube channel for the brand, leveraging insights into trends to curate engaging content and optimize keyword usage for increased audience engagement.Performance Marketing: Hands-on experience in managing performance marketing initiatives, collaborating closely with agencies to execute Google Ads campaigns and monitor performance metrics.Influencer Marketing & UGC Ads: Demonstrated capability in crafting compelling content in collaboration with influencers for influencer marketing campaigns. Proficient in creating user-generated content (UGC) ads for Google and Instagram ads, driving brand visibility and engagement.E-commerce Platform - Managing 5+ E-com platform for boosting sales and brand awareness ( platforms like Flipkart, Big basket, Smytten Cred etc)Team Recruitment & Training: Spearheaded the recruitment, training, and leadership of a skilled field marketing team, across Chennai, Hyderabad and Bangalore.Store Branding & Promoter Training: Orchestrated store branding initiatives and conducted regular store visits to optimize product visibility. Led promoter training sessions across available outlets during product launches.Strategic Alliances & Partnerships: Established and nurtured strategic alliances and partnerships to broaden brand outreach across various events and activities on online platforms. BTL Marketing Expertise: Planned and executed diverse below-the-line (BTL) marketing activities, including sampling, in-store promotions, events, and corporate outreach initiatives.
EDUCATION
Ethiraj College For Women
Master of Science (MSc), Microbiology, General
Symbiosis
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT KRISHA NAIR
An exuberant marketing professional with over 10 years of experience in diverse segments…
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