Krish Gadhia

About Krish Gadhia

Experienced Marketing Professional with a demonstrated history of working in the media industry. Skilled in Integrated Marketing, Brand Activation, Brand Management & Brand Recall, Customer Relationship Management (CRM), Strong marketing professional and have study Psychology as a majors in degree college and Post Graduate in Business Operations.

Experience

1. Assistant Marketing Manager

   Shemaroo Entertainment Ltd

   Oct 2022 — Present

   Led consumer insight initiatives across broadcast, OTT, and digital platforms as part of a lean 2-member team, influencing strategic decisions. Crafted research briefs and managed multi-agency bids for qualitative and quantitative studies. Worked large-scale audience segmentation, brand tracks, and competition benchmarking for Shemaroo TV, Shemaroo Umang, and ShemarooMe through qualitative and quantitative research. Conducted qualitative immersions with brand loyalists across TV and top YouTube channels to understand brand affinity, gaps, and drivers. Managing a 150-member Always-On Broadcast Panel to capture quick-turn insights on storyline changes, promos, and content reception. Delivered actionable insights to business, content, and strategy teams, influencing decisions on brand direction and audience positioning. Played a key role in assessing and recommending brand-level improvements based on consumer feedback. Supported brand health assessments and value proposition development for new and existing brands. Conducted internal workshops for goal alignment basis research insights. Currently working on rebranding and relaunch of a Shemaroo TV channel: Coined and tested new brand names with consumers via panel studies. Defined brand promise, positioning, and communication strategy. Developed taglines and creative briefs for internal and agency use. Collaborated with media teams to align campaign planning with budget. Contributed to new show concept evaluation and creative strategy for upcoming launches across platforms.

Education

• Indira Gandhi National Open University

  PGDM, International Business Operations

  2018 — 2019

• Mumbai University

  Bachelor of Science

• Mithibai College

  Bachelor of Arts (B.A.), Psychology

  2012 — 2015

Skills

• Talent Acquisition
• Management
• Graphology
• Team Management
• Market Research
• Microsoft Office
• Employee Engagement