Kristin Park Oneill

Director of Marketing

Role
Director of Marketing at Samuels Seafood Co
Location
Springfield, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kristin Park Oneill

Leadership| Brand Strategist | Relationship Builder l Strategic Thinker l Project…

Experience

  1. Director of Marketing

    Samuels Seafood Co

    Oct 2022 — Present · Philadelphia, PA, US

    Designs and executes integrated marketing strategies aligned with business development goals and initiatives.• Develops brand messaging, visual identity, and content calendar to support cross-channel campaigns (email, social media, digital, and print).• Manages freelancer for website development, content, and design.• Oversees company website (WordPress), improving UX, landing pages, and sales leads.• Leads production of sales POS materials, brochures, and internal sales support materials.• Creates and maintains editorial calendars and manages social media presence.• Tracks campaign KPIs, provides performance analysis as needed, and recommends refinements using insights from Google Analytics and WordPress.• Manages and supports participation in industry events and trade shows coordinating logistics, messaging, and pre/post-event marketing follow up.• Maintains brand guidelines and ensured consistency across marketing collateral and channels.

Education

  • Drexel University - College of Business and Administration

    Bachelor of Science - BS

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Kristin Park Oneill — Director of Marketing at Samuels Seafood Co in Springfield, PA, US | Unifers