Kris Brown
Head of Global Sales and Brand Marketing @The Sherlock Company
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WORK HISTORY
Head of Global Sales and Brand Marketing @The Sherlock Company
Burbank, CA, US
Signed new customers to increase client roster and revenue by 20% and 15%, respectively* Secured company\'s first theatrical distribution client* Oversaw new client onboarding* Led 360 Rebranding, Marketing and Sales strategies (Brand Identity, Brand Architecture, Growth Plan)* Implemented new Brand Voice into all Sales and Marketing materials (website, Capes deck)* Created/implemented Lead Generation strategy (Outreach; Email, Inbound/Outbound, Content)
EDUCATION
University of California, Berkeley
Bachelor of Arts (B.A.), English Language and Literature, General
Thunderbird School of Global Management
Master of Business Administration (M.B.A.), International Management
University of Paris I: Panthéon-Sorbonne
Diplome Superieur de Francais
ABOUT KRIS BROWN
I\'m a Brand Consultant and Business Writer with 20+ years experience in Brand Strategy, Marketing and Sales at Disney and Warner Bros. During my career at the Studios, I was responsible for the successful launch of hundreds of entertainment products and services globally, including some of the world\'s top-performing Movie and TV franchises. Now I use my passion for Branding, Positioning and Messaging to help fast-growing entertainment and technology companies explain what they do and why they\'re the best at doing it. My corporate tenure and consultancy client list includes media and new technology heavyweights like The Walt Disney Company, Warner Bros, Vubiquity, The Sherlock Company, Premiere Digital Services, Double A Labs and StoryFit. I help my clients identify their true purpose, hone competitive positioning and integrate their brand voice powerfully and consistently into all communication (e.g, Websites, Capabilities Decks, Case Studies, Proposals, Sales and Marketing Presentations, Press Materials, etc.). I\'m particularly skilled at distilling complex technological concepts into simple terms for B2B or B2C communication. Here are a few accomplishments of which I\'m most proud:* As VP of Sales, Global Digital Accounts at Warner Bros, I worked with the world’s biggest retailers (Apple, Google, Microsoft, Sony) to launch digital Movies and TV shows in over 100 global markets. During that time I created dozens of groundbreaking cross-promotions with other digital categories (Apps, Books, Comics, Music).* At Disney and WB, I worked with other major Studios and entertainment device companies to launch the most successful home entertainment formats in history, including DVD, Blu-ray, 3D, EST and VOD.* At the Studio above, I managed 10 of the Top 20 Movie and TV brands of all time, including Pixar, DC Comics, Harry Potter, Hobbit, Dark Knight, Lego Movie, Friends and Big Bang Theory.* As SVP of Sales at Vubiquity, I surpassed my sales goals by 50% by signing the company’s first clients in new strategic sectors (OTT, IoT and PVOD).* I have 7 years of work experience based in the UK, France and Spain, including 3 years as Head of PR and Promotions for Disney Home Entertainment, Europe.* I have an MBA in International Business from the Thunderbird School of Global Management (Arizona State University) and a Bachelor of Arts in English Literature from the University of California, Berkeley.
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