Kris Lovin

About Kris Lovin

I’m a marketing leader with 17+ years of experience driving brand growth, scaling…

Experience

1. Marketing

   Limagrain Cereal Seeds, LLC

   May 2023 — Present · Windsor, CO, US

   Head of marketing efforts in North America for the Limagrain Cereal Seeds & CoAXium brands. • Manage a significant national marketing budget for two different brands across five commercial regions. • Implemented the use of AI tools to improve marketing efficiency. Cutting costs and improving output quality and volume • Plan, create, and execute fully integrated marketing campaigns through multiple channels/platforms (digital ads, radio, TV, SM, print, mail, etc) • Increased marketing efficiency by ~53% by doing a full audit of our marketing systems, optimizing ads based on ROI, removing redundancy, and renegotiating contracts with vendors. Saved the company more than $250k/year. • Rebuilt a new system for tracking and managing the marketing budget and expenses. Providing more detailed and accurate tracking information for expenditures and projections. • Managed the marketing of the launch of more than 15 new products. • Completely revamped and corrected the entire marketing analytics system, finding and fixing multiple errors that had been in place for 5+ years. • Built a new data visualization system from the ground up for more accurate and timely market data for corporate management.(MicroStrategy/Power BI)

Skills

• Business Development
• Social Networking
• Marketing Strategy
• Motivational Speaking
• Growth Hacking
• Business Analysis
• Business Strategy
• Social Media
• Sales
• Customer Service
• Management
• Advertising
• Leadership
• Marketing
• Business Planning
• Strategic Planning