Kris Lord
Copywriter | Technical Editor
- Role
- Copywriter at Team Red, White & Blue
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Kris Lord
A results-oriented leader who excels in relationship management, customer engagement, and internal & external communications. I believe in the power of storytelling to demonstrate the value of programs.
Experience
Copywriter
Jan 2023 — Present · San Francisco, CA, US
Drive brand consistency across all written communications and strengthen Team RWB\'s voice and tone. Translate strategic direction into high-quality copy within Team RWB\'s brand identity. Provide ghostwritten material and blog content created from interviews, consistent with brand voice and utilizing known key words. Utilize deep organizational knowledge and relationships to discover content opportunities and help guide marketing efforts. Write original copy and edit content for a range of print and digital marketing materials including blogs, email, web pages, event descriptions, and various social media. Collaborate with internal teams to assess project needs and help with messaging; this includes editing and proofreading content. Skilled at extracting and organizing verbal and written information, and crafting written content. Research and stay current on trends and competitors within the health and wellness space and veteran and military community. Utilize our data on topics important to core audience. Be a key contributor in increasing our share of brand voice.
Education
UC Berkeley Extension
Professional, Technical, Business, and Scientific Writing--Editorial Workshop II, A
2019
UC Berkeley Extension
Professional, Technical, Business, and Scientific Writing--Editorial Workshop I, A
2019
Stanford Continuing Studies
Creative Writing - Mastering the Personal Essay with the Masters, A+
2016
California State University-East Bay
Bachelor’s Degree, Sociology
UC Berkeley Extension
Professional, Technical, Business, and Scientific Writing--Advanced Editorial Workshop, A
2019 — 2019
UC Berkeley Extension
English Language and Literature, General - Grammar, Mechanics, and Usage for Editors, B+
2018
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