Kris Daw
Principal at White Coat Marketing
- Role
- Principal at White Coat Marketing
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Kris Daw
My proficiency is unifying business requirements, customer requirements, technology and…
Experience
Principal
Jun 2009 — Present
Ensuring brand and sales success for companies navigating the complexities of the medical device, healthcare and scientific instrumentation markets. We empower clients with exceptional market strategy and a distinctive approach to complex and regulated environments. WCM provides a broad range of marketing services, including market planning, branding, new product launch, product positioning, marketing communications and CRM/sales integration.
Education
City University of Seattle
MBA, Marketing
2009 — 2011
University of Idaho
BS Ed., Secondary Education: Chemistry
1978 — 1982
University of Michigan
Candidate, Kinesiology
1984 — 1989
Skills
- Competitive Analysis
- Start-Ups
- Sales Management
- Market Development
- Healthcare
- Business Development
- Product Development
- Product Marketing
- Medical Imaging
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Management
- Market Research
- Marketing Communications
- Business Analysis
- Capital Equipment
- Business Strategy
- Cardiology
- Human Physiology
- Sales Operations
- Commercialization
- Pricing Strategy
- Revenue Forecasting
- Medical Devices
- Return on Investment
- Leadership
- Marketing
- Market Planning
- Pricing
- Business Planning
- Sales
- Hardware Diagnostics
- Strategic Planning
- Product Launch
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