Kris Comstock
Brand Builder. People person. Whiskey enthusiast.
- Role
- Founder at Fincastle
- Location
- Lexington, KY, US
- LinkedIn followers
- 500 followers
About Kris Comstock
An experienced Commercial Leader who has employed long-term strategic planning to build world-class premium brands. I have a passion for telling brand stories that get consumers excited. A proven trailblazer, I’ve employed a consumer-focused approach to drive brand development and growth with strategic agility and creativity. I’ve built strong relationships with a network of wholesalers, retailers, distilleries, brand owners, marketers, salespeople, and journalists. My collaborative leadership style, marketing expertise, and rich knowledge of all aspects of packaging, pricing, distribution helps distilleries and brands reach new levels of growth and profitability. Areas of expertise and Interest: Marketing Strategy, Positioning, Packaging, Pricing, Brand Management, Brand Development, Market Research, Product Development, Digital Marketing, Trademarks, Product Innovation, Integrated Marketing, Social Media Marketing, Public Relations, Strategic Partnerships, Acquisitions, Leadership Development, Go-to-market Strategy, Marketing Communications, Brand Launch, Campaign Management.
Experience
Founder
Jan 2025 — Present
Education
University of Kentucky
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
1994 — 1998
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