Kripa Nayak

About Kripa Nayak

With over fifteen years of experience in leading communications across the entertainment industry, I am a media specialist and storyteller who thrives on finding opportunities to converse and build meaningful narratives. As a PR professional, I have been actively involved in developing market-specific promotional initiatives through key partnerships, re-engineering narratives, and building impactful and innovative campaigns for locally produced content (broadcast and streaming) in India. I am passionate about learning and understanding more about consumer expectations and preferences, and using the right media mix to reach and engage them. I have a proven track record of planning and executing campaigns based on consumer research, managing internal and external stakeholder relations, and addressing press inquiries effectively and timely. I have also adapted to the evolving media environment and found the right balance between traditional and contemporary mediums to communicate.

Experience

1. Publicity Manager - Series, India

   Netflix

   Jun 2022 — Present · Mumbai, IN

Education

• St. Andrews College

  Bachelor's degree

  2003 — 2006

Skills

• Media Relations
• Public Relations
• Corporate Communications
• Strategic Communications
• Crisis Communications
• Press Releases
• Marketing Communications
• Event Management
• Market Research
• Content Writing
• Thought Leadership
• Corporate Branding
• Television
• Digital Media
• Digital Strategy
• New Media
• Blogging
• Content Management
• Integrated Marketing
• Crisis Management
• Digital Marketing
• Entertainment
• Brand Development
• Content Development
• Media Planning
• Marketing