Kripali Joshi

About Kripali Joshi

Digital Marketing Manager with 4+ years of experience. I have worked in companies and agencies of all sizes, within the B2C and B2B spaces, and served global clients in tech, e-commerce, fashion, finance, print consumables, and ed-tech industries. Highly skilled in SEO, social media marketing, paid social, content marketing, influencer marketing, analysis, and communication. My expertise is crafting comprehensive marketing strategies with a funnel that aligns with business objectives and resonates with target audiences. On my time off, I work on upskilling and networking, watch series, listen to songs, travel, cook, and spend time with family and friends. Now that you know me professionally, let’s see, what more we can talk about – Self Improvement I Motivation I Food I Cafes I Travel I Workout I Dogs I Web Series I Investments I am a Social Media Geek, Nerdy at times, a Serial Networker, Foodie, and Learner Hey look, you know so much about me already, let’s connect!

Experience

1. Digital Marketing Manager

   Paloma St James

   Nov 2022 — Present · US

   Developed a comprehensive multi-channel marketing strategy to ensure a seamless relaunch of the brand- Created branding including website wireframe, social media presence, tone of voice, logos, slogan, E-book, pitch decks, and lookbooks- Driving 20% growth MoM in web traffic through comprehensive SEO/keyword optimization in web pages and blogs- Managing Brand Collabs with industry thought leaders, influencers, and luxury brands, resulting in a 25% to 35% increase in deals- Generating 100+ qualified leads per month for PR from prestigious magazines such as Vogue, Harper\'s Bazaar, GQ, Elle, and more- Generating 150+ qualified leads per month through Outreach Campaigns for Ebook Promotion- Established email marketing campaigns, resulting in 15% to 20% of open rates- Developed the personal brand of the founder, leveraging thought leadership, resulting in a 65% increase in impressions and a 25% increase in engagement rates- Developed community-building strategies that leverage user-generated content, resulting in a 23% increase in followers and a 36% increase in engagement rates- Managing and mentoring the marketing team of 6 via 1-2-1 coaching- Presenting monthly analytics reports and providing strategies for overall business growth.

Education

• Maharashtra State Board

  SSC

  2011 — 2012

• University of Mumbai

  Bachelor of Commerce - BCom

  2014 — 2017

• Royal College of Arts, Science and Commerce

  HSC

  2012 — 2014