Krina Shah

About Krina Shah

In God we trust, all others bring data.” — W. Edwards DemingBeing fascinated as a child by the words business and businesswomen. Moreover, I want to start my own business. My academic path in obtaining business skills was twisted since I wanted to start my own firm. I\'m passionate about business, but I\'m also passionate about the notion of making decisions more quickly and precisely, providing the organization with critical data-driven insights, and reducing risks. I believe that data analysis makes all of this possible.I am a professional that is extremely motivated and intent on accomplishments, currently pursuing Masters in Business Analytics from University Of Texas, Dallas. To talk about my academic pathways, I have completed my bachelors in Management Studies, majors in marketing. To further upskill my marketing knowledge, I completed a Diploma in ‘Advanced Digital Marketing & Communications”. In addition to my education, I have worked full-time as a \"Digital Marketing Executive\" for a real estate firm to enhance their online presence and increase sales. Additionally, I had the good fortune to see the professional world through internships while I was an undergraduate. I\'ve held several internships in the social media and influencer marketing fields.To demonstrate my qualifications, I am convinced that my curiosity, combined with my divergent thinking, having obtained a graduate degree, and gained understanding of numerous predictive models, computational tools, and quantitative and statistical approaches, I aim to join a strong, cutting-edge organization with a global presence that will support my professional development by giving me a place to put my technical skills to use.Skills & Certifications:Programming: R Programming, Python, MySQL, SAS Programming, Advance MS Excel, HTML, Hadoop Tools & Libraries: MS Office - MS Word, MS Excel, MS Power Point, Advance Excel (Pivot tables, XLOOKUP, Data analysis tool pack, Solver), Google Analytics, Google Data Studio, Adobe Photoshop, Adobe CorelDRAW, Adobe Illustrator, Adobe InDesign, Tally ERP 9. Tableau, Power BI, Numpy, Pandas, Matplotlib, ggplot2 Certifications: Introduction to SQL, Introduction to R, Intermediate R, Introduction to Python, Diploma in Desktop Publishing

Experience

1. Senior Analyst, Marketing Science

   Annalect

   Oct 2024 — Present · New York, NY, US

Education

• Nagindas Khandwala College

  Bachelor's degree, Marketing/Marketing Management, General

• The University of Texas at Dallas

  Master’s in, Business analytics

• MICA | The School of Ideas

  Advance Digital Marketing & Communication, Digital Communication and Media/Multimedia