Katie Holden

About Katie Holden

From curators and artists to creative directors, business leaders, and policy experts, my career has kept me close to creativity and intellect. I feel as at home in large, formal environments as I do in small, unconventional ones. I attribute my love of listening and triangulating mutual passion points to my time as a fundraiser in the art world. I built up my marketing acumen and agility as a part-time MBA student while maintaining a full-time job. And throughout, I have responsibly challenged the status quo to help evolve many work cultures and brand perceptions.I’m an objective information seeker, question asker, pro and con weigher but ultimately set things in motion, see things through to fruition.I\'ve investigated and solved business challenges for notable brands like PricewaterhouseCoopers, Soul Cycle, Nintendo, Citibank, and Gap through empathetic discovery, insights-driven ideation and often experimental execution that earned recognition from industry tastemakers like Ad Age, SXSW, Social Media Icon Awards, and The Webby Awards. Core proficiencies include extracting business and brand goals then identifying strategies to meet them; bringing stakeholders and teams along on the journey of co-creation; identifying and managing multidisciplinary talent; being a thought partner and trusted deputy for subject matter experts and executives.

Experience

1. Head of Transformation and Business Acceleration

   Versapay

   Apr 2023 — Present

   At Versapay, I spearhead high-impact initiatives aimed at synchronizing and scaling our business ambition.

Education

• University of Virginia

  Bachelor of Arts - BA, Politics, Art History

• NYU Stern School of Business

  Master of Business Administration - MBA, Strategy and Finance

Skills

• Product Development
• New Client Engagement
• Leadership
• Revenue Generation
• Program Development & Implementation
• Global Client Relations
• P&L Management
• Public Speaking
• Strategy
• Sales
• Diplomatic Relations
• Grants
• Word of Mouth Marketing
• Client Liaison
• Negotiations
• Contracts
• Non-Profits
• Events
• Nonprofits
• Project Management
• Sponsorship
• Business Development
• Digital Marketing
• Advertising
• Sponsorship Relations
• Marketing
• Account Management
• Leadership Development
• Pitches & Presentations
• Event Management
• Digital Strategy
• Strategic Sponsorships
• Kpis
• Corporate Brand Strategy
• Business Strategy
• Fortune 500
• Cross-Functional Coordination
• Stakeholder Engagement
• Sponsorship Management
• Brand Awareness