Kris Hayward
Principal Digital Product Manager, Consumer Digital @Suncor
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WORK HISTORY
Principal Digital Product Manager, Consumer Digital @Suncor
Calgary, AB, CA
I own the end‑to‑end product management lifecycle for Petro‑Canada’s Mobile, Web and Loyalty platforms, shaping how we collect, prioritize and deliver high‑value digital experiences. I lead a team of Product Owners and cross‑functional squads to drive data‑informed roadmaps and deliver incremental customer value- Crafted & embedded digital product processes to systematically gather requirements, validate hypotheses and execute work, ensuring transparency, repeatability and continuous feedback- Designed a value‑based prioritization framework for our entire portfolio, aligning backlog decisions to strategic business objectives and ROI metrics- Own the MarTech stack for Petro‑Canada’s loyalty ecosystem, from selection and integration of marketing automation tools to ongoing optimization of promotional deployment- Developed the overarching Product Vision and multi‑year strategic roadmaps, rooted in customer insights, competitive benchmarking and business KPIs to guide investment and enable agile delivery- Communicate roadmaps, trade‑offs and performance metrics to senior stakeholders, securing alignment and resources to accelerate key initiatives- Lead competitive analysis across technology and convenience/fuel retail sectors to surface differentiators and drive rapid response to market trends- Facilitate monthly collaboration workshops with Product Owners and Scrum teams to refine backlogs, unblock dependencies and optimize delivery flow- Oversee vendor evaluation & partnerships, including the loyalty platform migration and integration with the Canadian Tire Triangle program.Portfolio Highlights: Mobile: Petro‑Canada Retail App, EV Spark App (retired), Petro‑Pass Commercial AppLoyalty: Petro‑Points Loyalty Program & MarTech Platform (program management, marketing automation, promotion deployment)Web: petro‑canada.ca, caremakers.ca
EDUCATION
Smith School of Business at Queen's University
Masters of Digital Product Management, Digital Product Management and Development
University of New Brunswick
BBA, Marketing, Economics, Organizational Behavior
SKILLS
ABOUT KRIS HAYWARD
Enterprise Digital Product Leader with deep expertise in B2C mobile platforms, loyalty ecosystems, marketing technology (MarTech), and cloud-native transformation.Currently serving as Principal Digital Product Manager for Petro-Canada’s Digital Consumer Experience portfolio, I lead product strategy, modernization, and delivery across the consumer digital ecosystem supporting 4M+ active loyalty members. My scope includes mobile applications, digital identity, loyalty platforms, marketing automation, payments integration, and AWS-based platform transformation.I operate at the intersection of product strategy, enterprise architecture, and commercial performance translating corporate objectives into outcome-driven roadmaps, investment cases, and measurable business results.Core Areas of Expertise:• Enterprise Product Strategy & Portfolio Management• Wholesale and Retail Mobile App Product Leadership (iOS / Android)• Loyalty & Rewards Platforms (B2C, Coalition Partnerships)• Digital Identity & Authentication (Cognito, MFA, Risk-Based Login)• Cloud Migration & Modernization (Legacy to AWS Microservices Architecture)• Marketing Automation & Personalization (CDP, Campaign Orchestration, AI-driven segmentation)• Payments & Digital Wallet Integration (NFC, POS integration)• Agile Product Operating Models (Scaled Agile, Scrum, PSPO II)• Value-Based Prioritization & Executive Business Casing• Cross-Functional Leadership across Technology, Marketing, Sales & OperationsKey Enterprise Impact:• Led next-generation loyalty platform replacement and migration from legacy systems to cloud-native architecture• Enabled national coalition loyalty partnership integration• Launched AI-enabled personalization and targeted offer capabilities• Delivered digital wallet and friction-reducing mobile innovations driving customer engagement and retention• Established value-based product governance and investment prioritization frameworks• Improved speed-to-market, platform scalability, and operational resilienceI hold a Master of Digital Product Management from Smith School of Business (Queen’s University) and frequently guest lecture on executive-level product strategy, value-based prioritization, and business casing.I am particularly aligned to enterprise roles in consumer technology, retail, mobility, loyalty ecosystems, and digital platform transformation where product leadership directly drives revenue growth, customer lifetime value, and digital modernization.
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