Kristen Reitzell
Senior Vice President of Marketing and Communications @Jackson Family Wines
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WORK HISTORY
Senior Vice President of Marketing and Communications @Jackson Family Wines
Santa Rosa, CA, US
Executive Team Member, I lead integrated marketing and communications across Jackson Family Wines’ portfolio of wine brands, overseeing PR, corporate communications, digital strategy, media planning, marketing technology, and hospitality. My work spans earned, owned, and paid media, with a strong focus on brand reputation, consumer engagement, and cross-channel growth.I also oversee the company’s digital transformation across brands, building the digital ecosystem (web, social, email, analytics, tech) to deliver data-driven insights and optimized consumer experiences. I partner across functions to align innovation, media investment, and brand strategy at scale.
EDUCATION
California Polytechnic State University-San Luis Obispo
BA Political Science, Pre-Law Concentration
The Culinary Institute of America
Wine Studies, Certified Wine Professional
ABOUT KRISTEN REITZELL
SVP of Marketing & Communications
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